All Matter Content App Products

A Matter-compatible Content App, typically developed by a Content Provider, is designed to be launched by a Casting Video Player with a Content App Platform. This device type allows Content Apps to be represented as separate endpoints within the platform.

The Content App device type covers apps from content providers that run on a Casting Video Player with a Content App Platform. These apps can be discovered, launched, and controlled by home controllers, so the TV-side player becomes the place where streaming services, games, and other interactive media live.

In practice, the Casting Video Player acts as the host. Users browse and open Content Apps through the player, then control playback, navigation, and basic settings using their preferred controller or voice assistant. It feels like using apps on a smart TV, just with consistent controls exposed to the smart home.

Each Content App appears as its own endpoint on the platform. That structure keeps things organized: apps can be identified individually, permissioned cleanly, and switched without confusion.

The result is straightforward: a single player manages many provider apps, and each app presents a predictable set of controls to the home. More apps, less hassle, and a cleaner path to a full entertainment lineup from one place.