Homey is the Dutch-born smart home brand from Athom, the company founded by Emile Nijssen and Stefan Witkamp after a successful 2014 Kickstarter. The origin story matters here: a small team, a bold idea, and a steady climb from shipping the first hubs to introducing Homey Pro and, later, building in support for Matter and Thread so devices can talk locally and reliably. The brand’s ethos shows in the timeline: practical features like Flow automations, Insights, and Energy weren’t bolted on; they were shaped by community feedback and shipped across mobile and web so control feels consistent.

In July 2024, Homey’s next chapter opened when LG Electronics acquired an 80 percent stake in Athom, with plans to deepen integration between Homey’s platform and LG ThinQ while keeping Homey’s roadmap intact. The founders stayed on, and the message was clear: keep building an open, privacy-first system while tapping LG’s scale in appliances, energy, and sales. That acquisition didn’t swallow the brand’s identity; it gave Homey more room to run.

Partnerships round out the picture. A notable one is EcoFlow: the official Homey app ties into EcoFlow’s PowerOcean lineup so households can orchestrate batteries, inverters, and smart loads with Flow—think shifting usage when solar is strong or nudging lights and chargers at the right moment. It’s a very Homey move: deepen everyday control, then let people get nerdy if they want.