Philips Hue accidentally listed a new lamp on Amazon, adding another option for the Matter-over-Thread market, as HueBlog initially spotted. The new lamp, known as the Hue Flourish, appeared briefly on Amazon sites in Germany, France, and Spain before being unlisted.
Big move for Philips Hue
Several competitors are currently launching their own Thread-enabled lamps, including Lifx and IKEA.
The leak represents a positive shift for Philips Hue, which was initially cautious regarding the adoption of the new standard. When it first released Matter products last year, the brand included the technology alongside its existing Zigbee capabilities. Now, the company is bringing native Matter support to products at much higher price points. This move suggests that Signify is ready to expand the technology across its entire premium catalog.

The new Flourish lamp retains the same design as the previous generation, resembling how the company handles its standard A19 bulbs by integrating them into various fixtures. The glass case with creases that create the traditional feeling of paper lanterns in Asian cultures during festive seasons.
Compared to the previous model, the brightness has increased from 806 to 1,100 lumens, according to HueBlog. This update provides more utility for users looking to light larger indoor spaces.
Search results did not show a specific Matter certification for this exact model on the Matter DCL. So Signify is likely using the certification already granted to its A19 color bulbs and installs these bulbs into the lamp out of the box. It is a flexible composition, but if you already have the new Matter light bulb, you can install it in a similar lamp like IKEA FADO at a lower cost.
Signify in Matter
Signify, the parent company of both Philips Hue and Wiz, tends to be less visible than its consumer brands. However, the firm has been very aggressive in its support for the new standard. It has certified nearly every category of home lighting device across various fixtures and form factors. With over 600 certifications to date, Signify has become one of the largest Matter in the world.
The company uses its two main product lines to focus on different types of connectivity. Wiz focuses on Wi-Fi powered by Espressif chipsets, and has become one of the few brands to create battery-powered sensors that use Wi-Fi because of its specific technical stack. While Philips Hue focuses on Zigbee and Thread with Silicon Labs’ multi-protocol stack.
This positioning allows Signify to provide smart lighting solutions across a broad spectrum of home networking needs, ranging from products for entry-level consumers to offerings for the high-end market.
Grown popularity for Thread lights
Thread-based lighting is gaining popularity among manufacturers, even though early adopters like Nanoleaf dealt with several technical issues. At recent international lighting exhibitions, many smaller brands and manufacturers were seen showing off new Thread-capable bulbs. The list of companies supporting the technology continues to grow, as IKEA, Yeelight, and Lifx have all added new products. This trend shows that the industry is moving toward a more unified and interoperable future.
The growth of this ecosystem is good news for both the Matter and Thread standards. Traditional 2.4GHz Wi-Fi technology often faces limitations when too many devices are used at once in a single house. A Thread mesh network is a better solution for these situations because it is easy to scale up. As more devices are added to the home, the mesh network becomes stronger and more reliable.
The new Philips Hue Flourish was priced at 149 pounds ($205). All the Amazon links for the specific product are currently down. Signify has not yet responded to Matter Alpha’s requests for comment about the leaked listing.
(Source: HueBlog, Signify; Image: Signify)