The underdogs of the smart home: 5 Matter brands worth watching

Sometimes the biggest ideas that Matter come from the smallest companies.

Eve motion sensor review featured

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There are numerous big brands producing Matter devices, ranging from TP-Link and Google to IKEA and Honeywell. But there are also smaller companies producing innovative products we’d be remiss not to keep our eyes on. Here are five we encourage you to check out.

 

1. Hubitat 

When we think of Matter controllers (the devices that connect to and manage all of our other Matter devices, we typically think of those tied to the major commercial smart home platforms like Amazon Alexa, Google Home, Apple HomeKit, and Samsung SmartThings. But there are other, smaller options as well. 

Hubitat Elevation is a hub you can purchase solely to serve as a Matter Controller, one that keeps your data stored locally. You can pair the Hubitat Elevation with a phone app and still access your hub when you’re away from home. I don’t have firsthand experience with this hub, but I'm happy to see companies that aren’t massive conglomerates attempting to make viable hubs. 

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2. Nabu Casa 

Hubitat’s hub may be local and more private than the cloud-connected options from the likes of Google and Samsung, but it’s a private project from a small company. If it shuts down, you’re left having to transition to a new hub. 

Home Assistant is an open source project that, as open source code, can live in on perpetuity—but installing it yourself can be intimidating. Nabu Casu is a small company formed by the project to facilitate the sell of hubs that come with Home Assistant preinstalled. I have reviewed Home Assistant Green from Nabu Casa, and that’s the hub currently powering my smart home. 

Home assistant green on a table

3. Flic 

 

Smart home automations are fun, but they’re also often only available to the person who knows how everything works. Flic’s goal is to make those automations accessible to everyone. The company produces Bluetooth-connected buttons that can trigger these automations as easily as a light switch.

Flic 2 button review featured

These buttons are battery powered, so you can place one by your bed, in closets, on coffee tables, or wherever you see a need. Check out our review of the Flic Button 2 and the Flic Twist to get a full idea of what to expect.

Flic Twist
Flic Twist

The Flic Twist is a powerful smart home controller that combines a button, dial, and 12-mode selector to control up to 24 triggers and 12 dimmers from a single device.

Buy at Amazon US for $80.00

4. Level 

Most smart locks rely on internet connectivity, but there are a growing number of Matter-enabled options that can be controlled locally. Level is one such option. But this company’s locks stand out from the Yales, Locklys, and SwitchBots of the world. Level locks are designed to look just like basic key locks. You can unlock them via your phone, but no one would know just by looking at them.

Level lock plus apple homekey lifestyle

These locks even support Matter-over-Thread. Now if only Level could bring down the price. 

5. Eve

Eve makes a wide range of Matter products, from light switches and motion sensors to power outlets and smart plugs. The company originally targeted Apple HomeKit exclusively before pivoting to Matter.

What sets Eve apart is its focus on making sure everything is exclusively done locally. Unlike my TP-Link Tapo light switches, Eve doesn’t provide a cloud-connected option of any kind. That’s not only a privacy win, but it means these are smart home products being built to last since they aren’t tied to Eve making servers online in order to function. 

Eve light switch review featured

Going Small Matters

One of the promises of Matter is its ability to invite smaller companies into the smart home ecosystem. You don’t need to have the clout to convince everyone to integrate with your unique platform—just create something cool that can communicate with the open Matter standard. The next great hub may not come from Apple or Google. It may just come from a tiny company you’ve never heard of. 

About the Author

Bertel King

Bertel King

Staff Writer

A lifelong storyteller and gadget nerd, Bertel has spent his entire adult career immersed in consumer tech. He covered news for Android Police during the wild smartphone boom years of 2013-2016, helped readers make use of technology at none other than MakeUseOf from 2014-2025, and continues to write passionately about our digital tools and companions over at How-To Geek. Matter gave him the confidence to build a smart home of his own, and he's happy to share that enthusiam as part of the Matter Alpha team. When not writing about tech, you can find him playing board games with family and friends, binge reading graphic novels, or enjoying leisurely meditations out in the woods.

Eve Energy
Eve Energy

Eve Energy is a smart plug that allows you to control your home appliances with your voice or an app, supports Matter for cross-platform control, ensures privacy with local connectivity, and enhances your smart home network's stability and reach with cutting-edge Thread technology.

Buy at Amazon US for $39.22
Eve Motion
Eve Motion

Eve Motion is a future-proof security device that uses Matter and Thread technology to provide a responsive and reliable smart home network, offering motion-based automations, IPX3 water resistance for indoor and outdoor use, and a commitment to privacy with no cloud or tracking, all while giving you control across multiple platforms.

Buy at Amazon US for $39.95
Level Bolt (Matter)
Level Bolt (Matter)

Level Bolt Door lock with compact design and high compatibility

Buy at Amazon US for $140.00
Flic button
Flic button

Smart, customizable Bluetooth LE buttons for simple, physical control of your smart home—now with Matter device support.

Buy at Amazon US
Flic Twist
Flic Twist

The Flic Twist is a powerful smart home controller that combines a button, dial, and 12-mode selector to control up to 24 triggers and 12 dimmers from a single device.

Buy at Amazon US for $80.00
Home Assistant Green
Home Assistant Green

A compact, fanless Home Assistant hub with quad-core processing, 4 GB RAM, 32 GB storage, local data control and Thread USB expandability.